Ever wondered why you favor one brand over the other? Or why a certain brand stays in your mind? Or how people flock to a particular brand in a maze of stores?
This may be attributed to effective branding and good graphic design.
Graphic design is one of those branding elements that make quite an impact. Without the visual representation of a company’s vision, products, or services, the brand may simply be ignored and fade into oblivion.
Every day, you encounter a myriad of examples of graphic design—from logos, packaging, or brochures to websites, online advertisements, and social media—graphic design is everywhere and it influences how people live.
Not only do typography, layout, images, and other visual design elements create memorable design pieces, they also convey a specific message in an artistic and professional way. More importantly, the aim is to create accurate visual information for a target audience that communicates what a company or brand wants to say.
This is why big business and clever entrepreneurs use graphic design to their advantage. Knowing the advantages ingenious design brings to their business, they talk to branding experts and invest in the best graphic design services.
Here are five salient reasons why your business should prioritize good graphic design:
1. Project Company Image
One of the most important aspects of branding is to make good use of graphic design.
In creating a company image, the use of graphic elements is a must. Compelling visuals are crucial elements that help form a specific image in the minds of the target audience. Just take the brand Apple, for example. They don’t need to say anything to identify their brand as one of the leading brands in the world. All they need to do is stamp their iconic Apple logo and everyone who knows anything will surely know who made that product.
People are visual, so having something—a logo, word mark, or symbol—to remember your brand by is important. Without these visual aids, a brand may find it harder to stay in the consciousness of their customers. A uniquely crafted logo, for example, can help even a small business catch the attention of their intended audience.
2. Convey Company History or Philosophy
A skillfully rendered visual design can also help tell the brand story or company history.
Take for example the Volvo Iron Mark. The round badge on the grilles of these Swedish-made automobiles is more than just a visual tag. It also stands for the strength, durability and, of course, safety as it is the ancient symbol for iron. The blue background for the text symbolize reliability and wisdom while the silver ring stands for perfection and refinement. The Volvo Iron Mark, thus, conveys the company’s rich heritage and strength.
When you want people to have a better appreciation for your organization, brand values, or brand story, then exemplary graphic design can definitely help.
3. Enhances Content Readability
What would your communications be if there were no graphic elements? Don’t you think your brand will simply be drowned in a sea of words?
When you want to aid the reader or audience to understand what you are saying, it is sometimes better to say it with graphics. They say that action speaks louder than words, but in a branding scenario, you can say that graphics can and do speak louder than words.
That is why it is important that you pick a smart graphic designer who understands what you want to say. This way, he or she can make use of the appropriate typefaces, colors, images, and other graphic elements to make your message pop.
Info-graphics are a good example of this reader-friendly approach to content as it makes use of attractive graphics to entice people to read and makes communicating information or numeric data easier.
4. Encourage Professionalism and Unity
You should also not forget the people within the walls of your establishment.
Graphic design used in a variety of branding materials such as the logo, stationery, website, publications, uniforms, and other corporate identity elements can unite employees. A cohesive and consistent application of the branding identity elements acts as a common thread that links
one corporate element to another.
Similarly, when a common brand identity, enhanced by its graphic elements are used across all business areas, it also encourages a level of professionalism.
Front liners and backroom members all behave as one and project a united front when dealing with the external public. Strategically designed graphic and branding components can help convey how a company works and may be instrumental in gaining trust and loyalty from customers.
5. Boost Sales
In a business, the core aim is still to make money. Astute graphic design artists make sure that their creations are sure to drive in inquiries and drive up sales.
Catchy colors, impactful images, or captivating characters help in drawing in the attention of the intended audience. When their attention is hooked, other collaterals along the purchase process make sure that it will all contribute to closing a sale.
It is, therefore, important to have thoughtfully designed materials that show quality and care. This will help convince the market that they are subscribing to a trustworthy and reliable brand.
Design for Success
When you want your business or brand to stand out from a sea of competitors, then you have to make sure that you use inspired graphic design. It would be especially helpful if you consult and work with a branding agency that has the wisdom and the breadth of experience to advise you on your branding efforts.
If you want to succeed, pay close attention to the visual representation of your brand or organization. Dress to impress, so to speak, and put your best foot forward. Clad in your best branding wear, you are sure to turn heads and reach your business goals.